News

  • Eating or… nourishing yourself?

    We can no longer bury our heads in the sand and pretend nothing is happening in the face of the overwhelming amount of information now available. Refined, processed foods… are poison for our bodies. What nature offers us, in the simplest state of its being, is all we truly need to nourish ourselves. And I […]

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  • Our farm is starting to bear fruit :-)

    Closer than ever: our commitment to ever-fresher, zero-kilometre quality! We’re now fully operational with our new farming activities! After an intense period of preparation and planning, we’ve finally completed our first harvest cycle — and we’re truly proud of our zucchinis, the symbol of our dedication to quality and freshness. Our new production facilities in […]

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  • Villafrut and the International Market

    Collaboration and International Growth: Meeting with the Chinese Chamber of Commerce in Italy Villafrut had the pleasure of hosting a highly productive meeting with Mr. Michele Jin, Coordinator of the Chinese Chamber of Commerce in Italy, to explore collaboration opportunities in the import-export of fruit and vegetables between Italy and #China. An important step toward […]

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  • 40 Years of Villafrut

    How wonderful our company dinners are This year’s celebration was even more exciting than previous ones — we raised our glasses to the success of our first 40 years! Nearly 100 team members attended, active across various departments, of different ages and nationalities. And even though our daily work dynamics are often ‘adrenaline-fueled’ and intense […]

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  • Villafrut and Green Energy

    Today we’d like to share an important update on our commitment to the environment and sustainability. ☀ Since last August, thanks to the installation of photovoltaic panels at our headquarters, we have already generated 226,084.6 kWh of clean energy. This achievement not only reduces our environmental impact but also brings us closer to our goal […]

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  • 41st STRAVERONA – 11th STRAVERONA JUNIOR

    Fruit, vegetables, healthy habits, and sports: these are the pillars on which Jolife by Villafrut is founded, and there’s no better place to celebrate these values than at Straverona Junior — the most exciting sporting event for our young athletes. Jolife by Villafrut is thrilled to announce that we are once again the Main Sponsor […]

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  • Villafrut Sponsor of the 745th San Biagio Agricultural Fair

    Villafrut is proud to have once again been a partner and sponsor of the prestigious 745th San Biagio Agricultural Fair, held from February 3 to 6, 2024, in Bovolone. For centuries, this fair has marked the first major event of the year for the agricultural world, standing out as the most important regional showcase for […]

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  • Straverona Junior

    Once again this year, Jolife by Villafrut is proud to support the sporting event Straverona. But how did this highly anticipated event, so loved by the citizens of Verona and beyond, come to be? It all began in 1983, when the first edition of Straverona was held — a non-competitive sporting event that has taken […]

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  • 67 Colonne for the Arena

    The storytelling of the project is built around the idea of symbolically reconstructing the Arena’s outermost ring of arches, which was destroyed by an earthquake in 1117, with an embrace of entrepreneurs and professionals. Born during the pandemic crisis, this initiative has achieved the goal of becoming an annual membership supported by a growing number […]

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  • Straverona 2022 – Villafrut Main Sponsor

    Jolife is the commercial brand of a group of companies operating in the fruit and vegetable sector since 1930, involved in both the production and distribution of fresh produce at an international level. Villafrut is our Italian company, based in Villafontana di Oppeano, Verona. At Villafrut, we are proud to contribute to a major sporting […]

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  • Interview with Matteo Falzi, CEO of Villafrut

    Matteo Falzi, CEO of Villafrut srl, proudly defines himself as a true “Veronese.” Although his company—based in Oppeano and specialized in aggregating fruit and vegetable production and managing logistics for major retail chains—takes him across Europe, his heart remains rooted in his hometown. It’s this connection that led him, through the company’s brand Jolife, to […]

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  • “Beyond the walls”

    Giving does more good to ourselves than to others. Today we took part in the inauguration of the new van donated to the social cooperative ‘La Ginestra’ O.N.L.U.S. A beautiful, fully equipped vehicle for young people with disabilities. In those rooms, among those volunteers always full of energy, never tired, with all that enthusiasm in […]

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  • The 67 Colonne take off to applause!

    An incredibly powerful emotion… #wearehere #entrepreneurstogether #arenadiverona #67colonne #proudmember #matteofalzi #jolifebyvillafrut

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  • 67 Colonne – 2021 Arena Opera Season

    Villafrut has chosen to join an important fundraising project aimed at strengthening one of the key institutions of Verona’s economy and culture. With a practical and constructive spirit, in this unique 2021, Fondazione Arena launched the ambitious project: “67 Colonne for the Arena of Verona”, created in collaboration with the Athesis Group. The name “67 […]

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  • Villafrut: Sustainable Fruit and Vegetables

    “We help Nature, we are committed to protecting it, and we distribute its fruits.” Our company has been operating in the fruit and vegetable sector for three generations. Thanks to a sophisticated distribution network, we are present in major European retail chains, which allows us to offer a wide range of products. Jolife is the […]

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