The storytelling of the project is built around the idea of symbolically reconstructing the Arena’s outermost ring of arches, which was destroyed by an earthquake in 1117, with an embrace of entrepreneurs and professionals.
Born during the pandemic crisis, this initiative has achieved the goal of becoming an annual membership supported by a growing number of backers — from large companies to small businesses — all united by the desire to contribute not only to the spectacle itself, but also to its economic and social value.
Launched in 2021, the 67 Colonne for the Arena of Verona fundraising and corporate membership project has continued to grow, surpassing its outstanding results year after year and earning international recognition as a case study of Italian cultural patronage.
Villafrut, led by CEO Matteo Falzi, is once again proud to support this wonderful local initiative, which it embraces and champions with great pride.
In the cover image: the dedicated article published in the newspaper L’Arena featuring Matteo Falzi.