Big news for the Jolife brand, which becomes the official sponsor of the renowned Edelweiss Ski Club based in Verona.
Edelweiss, founded over 60 years ago, boasts a rich history filled with trophies and significant victories; the staff includes world-famous champions like athlete Gianluca Grigoletto and internationally renowned athlete Mario Lovato. Sport and healthy nutrition, Edelweiss and Jolife—a perfect combination that embodies the desire to live healthily, with positive energy and great enthusiasm.
The Jolife brand will be visible on all the club’s minibuses transporting students up and down the Trentino mountains (and beyond), it will feature on the Edelweiss website, be present as a fruit snack at the end of ski races, and most importantly, you will find it printed on the team jackets of the “Jolife team,” the pre-competition group of athletes who will compete for the coveted “Jolife trophy” after the four winter races.
Great enthusiasm for this new project, which surely adds strong value and depth to our brand.